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American Apparel, a brand owned by Gildan Activewear SRL, relaunched in Australia in March 2025. The brand offers international shipping to over 200 countries, including Australia, and provides expedited shipping options and dedicated customer support. The relaunch includes the latest styles from American Apparel's 2024 collection, such as the ReFlexTM lightweight fleece and the Sueded unisex t-shirt. The brand also plans to bring its newest collections and styles to the Australian market, supported by a comprehensive digital marketing strategy and live activations at key music events.
| Characteristics | Values |
|---|---|
| Shipping to Australia | Yes |
| Shipping to other countries | Yes, over 200 countries |
| Shipping cost | Free |
| Shipping time | Expedited shipping options available |
| Shipping policy as of September 25, 2018 | International shipping |
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What You'll Learn
American Apparel offers international shipping to over 200 countries
American Apparel, a brand owned by Gildan Activewear SRL, entered voluntary administration in Australia in 2016. However, it relaunched in the country in 2025 with a new B2C website, offering a seamless retail experience with expedited shipping options and dedicated customer support. The relaunch also includes the latest styles from American Apparel's 2024 collection, such as the ReFlexTM lightweight fleece and the Sueded unisex t-shirt.
The company has a strong commitment to industry-leading labour, environmental, and governance practices throughout its supply chain, in line with its comprehensive ESG program. This is embedded in its long-term business strategy, which includes one of the world's largest and most responsible manufacturing networks, as highlighted by a Gildan spokesperson.
American Apparel's international shipping policies have been well-received, with a rating of 5.0 on Knoji as of March 27, 2019. The brand also offers free shipping and free returns policies, as well as coupons and promo codes to enhance the customer experience.
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The company re-launched in Australia in 2025
American Apparel has relaunched in Australia in 2025, marking its return to the country after previously entering voluntary administration in 2016. The brand, now owned by Gildan Activewear SRL, has made a comeback with a new B2C website offering a seamless retail experience for Australian and New Zealand customers. The website features expedited shipping options and dedicated customer support, making it easier for shoppers in these regions to access the iconic brand.
The relaunch is accompanied by a global digital marketing campaign with a 'back to basics' theme, emphasising the spirit of the company. This campaign includes live activations at key music events, such as the Rolling Stone Magazine Awards, where American Apparel was the official naming sponsor. The brand also showcased its latest styles within its 2024 collection, including the ReFlexTM lightweight fleece, heavyweight cotton garments, and a range of unisex options, reinforcing its commitment to premium quality and style.
American Apparel's parent company, Gildan Activewear, acquired the brand in 2017 for $US88 million, gaining global intellectual property rights. With its large-scale manufacturing facilities and industry-leading practices, Gildan has emphasised its manufacturing network as a crucial factor in the success of American Apparel's relaunch. The company's strong commitment to labour, environmental, and governance practices aligns with its comprehensive ESG program embedded in its long-term business strategy.
The relaunch in Australia and New Zealand expands the brand's global reach, allowing customers in these markets to purchase American Apparel's newest collections and styles. Chuck Ward, President of Sales, Marketing, and Distribution at Gildan Activewear SRL, expressed enthusiasm about increasing access to the brand in these regions. The Craft the Culture campaign encourages customers to channel their creativity and express their individuality through American Apparel's products, creating timeless memories.
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American Apparel is owned by Gildan Activewear
American Apparel is a brand owned by Gildan Activewear SRL, a leading manufacturer of everyday basic apparel. The company owns and operates vertically integrated, large-scale manufacturing facilities primarily located in Central America, the Caribbean, North America, and Bangladesh.
Gildan Activewear acquired American Apparel in 2017 for $88 million after the latter filed for bankruptcy twice. The purchase included American Apparel's intellectual property and certain manufacturing equipment. Gildan relaunched the American Apparel brand later that year, retaining the name and iconic styles but with some key differences.
Gildan Activewear is committed to industry-leading labor, environmental, and governance practices throughout its supply chain. The company's ESG (Environmental, Social, and Governance) program is embedded in its long-term business strategy.
American Apparel, under Gildan's ownership, has undergone a rebrand, shifting from its once cheeky and smutty tone to a message of empowerment. The brand has also moved away from its previous focus on American manufacturing, with Gildan citing its investment in U.S. manufacturing and commitment to keeping operations in the Los Angeles area.
Gildan Activewear's acquisition of American Apparel showcases the latter's ability to adapt and transform under new ownership, targeting a new direction while retaining its iconic status in the fashion industry.
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The brand offers free shipping and free returns
American Apparel offers free shipping and free returns, making it easy and convenient for customers in Australia to shop their range. This means that customers can try on items in the comfort of their own homes and return them if they don't fit or suit their style, without incurring additional costs.
The brand's shipping and returns policies are designed to enhance the overall customer experience and encourage shoppers to express their individuality through their clothing choices. With free shipping, customers can conveniently receive their orders without worrying about additional fees. This is especially beneficial for those who live far from physical stores or who prefer the ease of online shopping.
American Apparel has also partnered with delivery and payment provider Borderfree, enabling them to ship to over 200 countries, including Australia. This partnership ensures a seamless delivery experience for customers, with expedited shipping options and dedicated customer support. The brand's commitment to its customers extends beyond just shipping, as they also offer coupons and promo codes to unlock discounts on their website.
American Apparel's free returns policy adds another layer of convenience and peace of mind for customers. There is no risk in purchasing from their website because if an item doesn't work out, it can be easily returned without any additional cost. This policy encourages customers to try new styles and step outside their comfort zone, knowing they can always return items if needed.
The combination of free shipping and free returns makes American Apparel an attractive choice for online shoppers in Australia, providing a risk-free and enjoyable shopping experience from the comfort of their homes.
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American Apparel has a B2C website with expedited shipping options
American Apparel has relaunched in Australia with a new B2C website that offers expedited shipping options. This means that Australian customers can now purchase the brand's iconic styles with just the click of a button. The website provides a seamless retail experience for style enthusiasts in the region, with the latest styles from American Apparel's 2024 collection, including the ReFlexTM lightweight fleece and the Heavyweight cotton garment-dyed t-shirt.
The B2C website is part of American Apparel's relaunch in the Australian market, which is owned by Gildan Activewear SRL. The company has partnered with delivery and payment provider Borderfree to enable shipping to over 200 countries, including Australia. This comes after American Apparel entered voluntary administration in Australia two years ago.
The new website offers a range of benefits to Australian customers, including dedicated customer support and expedited shipping options. Customers can also take advantage of American Apparel's coupons and promo codes to unlock discounts on their purchases. In addition, the launch is supported by a comprehensive digital marketing strategy to increase brand reach in the region, as well as live activations at key music events such as the Rolling Stones Magazine Awards.
American Apparel's B2C website provides a convenient and efficient way for Australian customers to access the brand's latest styles and collections. With expedited shipping options, customers can receive their purchases quickly and easily, enhancing their overall shopping experience. The website also allows customers to browse and purchase American Apparel's products from the comfort of their own homes, without having to visit a physical store.
Overall, the launch of American Apparel's B2C website with expedited shipping options is a positive development for Australian customers, offering increased accessibility, convenience, and a seamless retail experience.
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Frequently asked questions
Yes, American Apparel ships to Australia.
American Apparel ships to over 200 countries worldwide.
Yes, as of March 27, 2019, American Apparel offers free shipping.
American Apparel offers expedited shipping options, but the exact delivery time is unknown.
The Australian website offers American Apparel's latest styles, including the ReFlexTM lightweight fleece and the Sueded unisex t-shirt.
