Lexi Webster
Wine and beer are two of the most popular alcoholic drinks in Australia, with two-thirds of Australians consuming alcohol in an average four-week period. While beer is the most popular drink in terms of volume, wine is the most popular in terms of the number of drinkers, with 46.3% of Australian adults drinking wine in an average four weeks. Beer is more popular among men, with 58.1% of men consuming beer compared to 34.6% of male wine drinkers. Women show a preference for wine, with 50.5% of women drinking wine, and a slight decrease in the proportion of women drinking beer over the last decade.
| Characteristics | Values |
|---|---|
| Most popular alcoholic drink in Australia | Wine |
| % of Australians drinking wine in a four-week period | 41.3% (2018) to 46.3% (2021) |
| % of Australian women drinking wine in a four-week period | 50.5% (2021) |
| % of Australians drinking beer in a four-week period | 37.6% (2018) to 35.6% (2021) |
| % of Australian women drinking beer in a four-week period | n/a |
| Stereotypical "girly drink" in Australia | Premix vodka drinks like Ruski or watermelon-flavoured vodka |
| % of Australians consuming alcohol in a four-week period | 66.3% |
| % of Australians who drink beer, wine and another type of alcohol in a four-week period | 12.8% |
| Alcohol with the highest volume consumed in Australia | Beer (45.3%) |
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What You'll Learn
Australian women's fondness for white and sparkling wine
Australian women have a notable fondness for white and sparkling wines, with Sauvignon Blanc being the most popular choice. According to Roy Morgan Research, wine is the most widely consumed alcoholic beverage in Australia, with 41.3% of Australians drinking wine in an average four-week period. This preference for wine is especially pronounced among Australian women, who are more likely to choose white or sparkling wines over red.
Sauvignon Blanc, a white wine varietal native to France, has gained a dedicated following among Australian women. Its popularity can be attributed to its unique expression of the grape, showcasing a combination of tropical fruit flavors and herbaceous notes. The Fabulous Ladies' Wine Society celebrates the elegance and refinement of Sauvignon Blanc, particularly highlighting the regional variations that contribute to its diverse flavor profiles. For instance, Sauvignon Blanc from Adelaide Hills is known for its citrus and herbaceous notes, while the Margaret River variety is characterized by tropical fruit flavors such as passionfruit and pineapple.
The preference for Sauvignon Blanc among Australian women has sparked conversations about gender stereotypes and the perception of certain drinks as "girly." Some have questioned why products preferred by women are often mocked or considered inferior. Despite these societal perceptions, Australian women proudly embrace their love for wine, challenging stereotypes and celebrating their drinking preferences.
While wine, including white and sparkling varieties, holds a strong appeal for Australian women, it is important to acknowledge that drinking preferences are individual and diverse. Beer, spirits, and other alcoholic beverages are also consumed by a significant portion of the population, and personal taste ultimately transcends gender stereotypes and societal expectations.
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Beer is the top choice for Aussie men
While wine is the most popular alcoholic drink in Australia in terms of the number of drinkers, beer is the top choice for Aussie men. In fact, beer is the most preferred beverage overall, with 45.3% of the volume of alcoholic drinks consumed being beer, compared to 29.2% for wine.
The love of beer among Australian men is well-documented, with nearly 60% of them drinking beer at least once in a four-week period. In contrast, less than 20% of women drink beer within the same timeframe. This gender disparity is also evident in the daily drinking habits of Australians, with males drinking at twice the rate of females.
Standard beer is the most popular type among Aussie men, with 47.6% consumption, compared to 37.1% for premium or imported varieties. Full-strength beer is also favoured over mid-strength or low-alcohol options, with 53.6% and 13.6% consumption rates, respectively.
When it comes to beer brands, there is no clear favourite among Australian men. Previously, in 2007, VB was the top choice for one in five Australian men, but the market has since become more diverse, with various beers vying for the top spot. In a recent survey, Carlton Draught was narrowly ahead of Corona and Queensland's XXXX Gold, which was the top-selling beer in Australia in 2012 based on volume of sales.
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Wine is a girly drink stereotype
Wine is the most popular alcoholic drink in Australia, with 41.3% of Australians drinking it in an average four weeks. However, beer is the top choice in terms of volume, comprising 45.3% of the volume of alcoholic drinks consumed.
Despite these statistics, there is a stereotype that wine is a "girly" drink. This stereotype is not unique to Australia, with many Americans associating wine with women. One reason for this could be the marketing of alcoholic beverages. After the prohibition era, when women were allowed into bars, marketers wanted to find a way to segregate the sexes. Men were told they liked strong drinks such as whiskey, beer, and hearty red wines, while women were marketed light and flowery beverages like cosmopolitans and sweet white wine. This trend continued, with sweet and fruity drinks often considered "girly". For example, some people believe that rosé is a "girly" wine.
Historically, light and sweet foods have been associated with women since the Middle Ages. Women were expected to eat "ladylike" foods that were easy to eat without making a mess, such as small pastries. Bitter and heavy foods, on the other hand, were associated with men.
However, it is important to note that these stereotypes are not always accurate. For instance, one person commented that at their bottle shop, wine was just as common between men and women past a certain age. Additionally, another person pointed out that the stereotype of wine being a "girly" drink only seems to apply to young guys looking to get drunk.
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Wine consumption by women in licensed venues
Wine is the most popular alcoholic drink in Australia in terms of the number of drinkers, with 41.3% of Australians drinking wine in an average four weeks, compared to 37.6% drinking beer. However, beer is the most popular in terms of volume, with 45.3% of the volume of alcoholic drinks consumed being beer, compared to 29.2% for wine.
Wine consumption in Australia has been increasing since 1965, when a South Australian winemaker, Thomas Angove, invented box or cask wine. In 2015, 4.6 million Australian women, or 49% of the adult female population, drank wine regularly, compared to 3.7 million men (41.2%). White wine was the most popular among female wine drinkers (69.3%), followed by red (56.3%), sparkling (42.3%), and fortified (9.3%).
There is a social dimension to Australian women's wine-drinking habits, with over 45% consuming wine in licensed venues and nearly 41% drinking it at friends' or relatives' homes. By contrast, 34.6% of male wine drinkers consume wine in licensed venues, and 32.5% do so at friends' or relatives' homes. Despite this, the most popular place to enjoy wine for both male and female drinkers is at home (85.5% and 80.3% respectively).
The overall incidence of alcohol consumption in Australia has been declining over the last few years, with Australians increasingly consuming alcohol at home due to the cost of alcohol in licensed venues.
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Beer is more popular in terms of volume
While wine is the most popular alcoholic drink in Australia in terms of the number of drinkers, beer is the most popular in terms of volume. Beer accounts for 45.3% of the volume of alcoholic drinks consumed, compared to 29.2% for wine, 13% for spirits, 5.8% for RTDs, and 3.5% for cider. This means that beer makes up almost half of the volume of alcohol consumed in Australia, despite only around a third of Australians drinking it in a given four-week period.
There are a number of potential reasons why beer is more popular than wine in terms of volume in Australia. One factor could be the country's historical preference for beer. In the decade following World War II, there was a steep rise in beer consumption in Australia, and it was the most preferred beverage until the 1960s when wine consumption started to increase. Beer has remained popular, especially among Australian men, with XXXX Gold being the top-selling beer by volume in 2012.
Another reason for the higher volume of beer consumption could be the social and cultural norms around drinking in Australia. There is a well-known drinking culture in Australia, with many social and cultural activities involving alcohol. "Pre-drinking", or consuming large amounts of alcohol before going out to socialise, is a common practice. Beer is often seen as a more social drink than wine, which may contribute to its higher volume of consumption.
Additionally, the availability and accessibility of beer in Australia could be a factor. Beer is widely available and relatively affordable, making it an easy choice for those who are looking to consume a large volume of alcohol. The rise in sales of up-market and boutique beers has also contributed to the overall volume of beer sales.
While wine is the most popular drink in terms of the number of drinkers, with 46.3% of Australians drinking wine in an average four-week period, beer is a close second at 35.6%. This means that a significant portion of the population is drinking beer, and the volume consumed per drinker is likely higher than that of wine drinkers.
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Frequently asked questions
Wine is the most popular alcoholic drink in Australia in terms of the number of drinkers, with 46.3% of Australians drinking wine in an average four weeks. However, beer is the most popular in terms of volume, comprising 45.3% of the volume of alcohol drunk in Australia.
Yes, Australian women do like wine. While they are especially fond of white and sparkling varieties, they also drink red and fortified wine. In 2021, 50.5% of Australian women were drinking wine, up from 49% in the previous decade.
While beer is the most popular alcoholic drink among Australian men, it is still consumed by Australian women. In 2021, 35.6% of Australians were drinking beer, and while the proportion of male wine drinkers decreased from 48.1% to 41.2% in the last decade, there was only a slight decrease in the proportion of female wine drinkers, from 51.8% to 49%.
While there is a stereotype that wine is a "girly" drink, this is not a universally held belief in Australia. Some Australians believe that wine is something that people of all genders mature into drinking, and that men and women of all ages consume wine.
Alcohol consumption in Australia has generally declined over the past few decades. However, there have been fluctuations, with consumption increasing from the mid-1960s to the early 1980s before declining again. In recent years, wine, spirits, and RTDs have become more popular, while beer drinking has remained steady.
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