
Bluey is an Australian children's television show about a blue heeler dog and her Brisbane family. It has become a generation-defining sensation, both in Australia and overseas, and is the most-watched show in the history of ABC's iView. The show was created and written by Joe Brumm and produced by Emmy Award-winning Ludo Studio for ABC Kids. While the Australian Government provided funding for the show through Screen Australia, it was not directly involved in the show's creation or production. The Australian Government's credit in the show states, Produced with the Assistance of Screen Australia, indicating their financial support rather than ownership.
| Characteristics | Values |
|---|---|
| Created and written by | Joe Brumm |
| Produced by | Emmy® Award-winning Ludo Studio |
| Co-commissioned by | ABC Children's and BBC Studios Kids & Family |
| Financed in association with | Screen Australia |
| Funding from | Queensland Government through Screen Queensland and the Australian Government |
| Produced with the assistance of | Screen Australia |
| Government involvement | Raised awareness, provided funding, and supported production through the ABC and Screen Australia |
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What You'll Learn
- The Australian government provided funding for Bluey through Screen Australia
- The Australian Children's Television Foundation played no role in the show's production
- The Australian Broadcasting Corporation co-commissioned Bluey
- BBC Studios owns Bluey's global distribution and merchandising rights
- The Australian government falsely claimed ownership of the show

The Australian government provided funding for Bluey through Screen Australia
Bluey is a popular Australian children's show about a blue heeler dog named Bluey and her Brisbane family. It is produced by Emmy Award-winning Ludo Studio and was co-commissioned by ABC Children's and BBC Studios Kids & Family. The show is written and created by Joe Brumm and is fully created, written, animated, and post-produced in Brisbane, Queensland, Australia.
The Australian government has been praised for its support of the show through Screen Australia. Specifically, the Morrison government has been credited for its role in supporting the production of Bluey through the ABC and Screen Australia. Communications minister Paul Fletcher suggested that the government played a role in the show's creation, although the Australian Children's Television Foundation (ACTV) refuted this, stating that they did not provide financial support for Bluey. However, they did acknowledge their role in advocating for quality children's content and supporting Bluey through positive endorsement and publicity.
The show's credits also acknowledge the Australian government's involvement, stating that it was Produced with the Assistance of Screen Australia." This suggests that the Australian government provided funding or resources to Screen Australia, which in turn supported the production of Bluey. It is common for children's shows in various countries to receive some form of government funding or support, and Screen Australia is known for financing Australian film and television productions.
The Australian government's support for Bluey through Screen Australia has likely contributed to the show's success and impact. Bluey has become a generation-defining sensation, not just in Australia but also overseas. It has won multiple awards, including a BAFTA Children & Young People Award and several AACTA Best Children's Programme awards. The show has also broken viewing records, becoming the most-watched children's show in the US on Disney+ and the most-watched series on ABC iView.
Beyond its popularity, Bluey has had a significant cultural impact. The Australian High Commission in London hosted a celebratory event, transforming the Australian Embassy into Bluey House for 24 hours. This recognition of the show's global impact demonstrates how Bluey has become an important cultural export for Australia, with its Australian setting and themes resonating with audiences worldwide.
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The Australian Children's Television Foundation played no role in the show's production
The Australian Children's Television Foundation (ACTF) played no role in the production of the hit children's TV show Bluey. The ACTF did not provide financial support for the show, despite claims made by the Australian government. The show was created and written by Joe Brumm and produced by Emmy Award-winning Ludo Studio for ABC Kids. It was co-commissioned by ABC Children's and BBC Studios Kids & Family and financed in association with Screen Australia.
Bluey is a show about a six-year-old blue heeler and her family, who live in Brisbane, Queensland, Australia. It has become a generation-defining sensation, both in Australia and overseas. It is the most-watched show in the history of ABC's iView and was the most-watched children's show in the US on Disney+ during a week in August. The show has won numerous awards, including a 2022 BAFTA Children & Young People Award in the International category and five consecutive AACTA Best Children's Programme awards.
The Australian government has claimed that it helped make the show. Communications minister Paul Fletcher suggested the government played a role in the show's creation, and the government has provided funding to the ACTF, which has played a pivotal role in the success of other Australian programs. However, the ACTF has confirmed that it played no part in the making or funding of Bluey. The show is instead an ABC-BBC commission created by Joe Brumm and Ludo Studio.
The ACTF has actively supported the success of Bluey through positive endorsement and publicity, advocating for quality children's content and celebrating Bluey as an excellent example of Australian children's programming. While the Australian government may have contributed funding to Screen Australia, which was involved in the show's production, the ACTF itself did not provide any financial support or production assistance to Bluey.
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The Australian Broadcasting Corporation co-commissioned Bluey
The Australian Broadcasting Corporation (ABC) co-commissioned Bluey, an animated children's show about a family of Australian Heeler dogs. The show follows Bluey, a six-year-old blue heeler, and her family in Brisbane, Queensland. It is produced by Emmy Award-winning Ludo Studio for ABC Kids and co-commissioned by ABC Children's and BBC Studios Kids & Family.
The Australian government has been credited with "producing Bluey with the assistance of Screen Australia," and it has been suggested that government funding played a role in the show's publication. The Queensland Government also provided funding through Screen Queensland. However, the Australian Children's Television Foundation (ACTF) stated that it did not provide financial support for Bluey, although it advocated for the show's success through endorsements and publicity.
Bluey has become a global phenomenon, airing in over 60 countries and becoming the most-watched children's programme in the US and Australia. The show has spawned various product deals, from toys and books to unique experiences like Bluey's World in Queensland. The success of Bluey has driven significant commercial revenues and sales for BBC Studios, with plans to expand the brand further.
The Australian Broadcasting Corporation's involvement in co-commissioning Bluey contributed to its widespread popularity and impact, particularly in Australia and overseas markets. The show's success has led to celebratory events, such as the Australian High Commission in London transforming the Australian Embassy into "Bluey House" for 24 hours.
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BBC Studios owns Bluey's global distribution and merchandising rights
The animated series Bluey is produced by Ludo Studio for ABC Kids Australia and co-commissioned by ABC Children's and BBC Studios Kids & Family. It is financed in association with Screen Australia and created, written, animated, and post-produced in Brisbane, Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.
While Bluey's IP rights are located in Australia and held by Ludo and ABC, BBC Studios holds the global distribution and merchandising rights. BBC Studios is a commercial subsidiary of the BBC Group, which produces, invests in and distributes content globally. BBC Studios' global licensing programme for Bluey includes toy production by Moose Toys, apparel, accessories, publishing, and party items. The BBC Studios have also entered into partnerships with Hasbro for co-branded Monopoly Jr. and Penguin Random House Australia for publishing Bluey books.
The Australian Government is credited in the show for its involvement in production and funding. The Australian High Commission in London hosted a celebratory event organised by BBC Studios, recognising the show's global impact and presenting Bluey with a 'Special Recognition Award for Cultural Impact across the UK and the World'.
Bluey's global popularity is evident through its viewership numbers. It is the most-watched children's programme in the US and the number 1 kids' show on Australian broadcast television. It has also garnered a substantial following on social media platforms, such as Facebook, Reddit, and TikTok.
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The Australian government falsely claimed ownership of the show
The Australian government has been accused of falsely claiming ownership of the popular children's show Bluey. The show follows the adventures of a blue heeler dog named Bluey and her family in Brisbane, Queensland. It has become a generation-defining sensation, not just in Australia but also overseas, with a huge fan base in the US and the UK.
While the Australian government did provide funding for the show through Screen Australia and the ABC, it did not play a role in the creation or production of the series. The show was created and written by Joe Brumm and produced by Ludo Studio, with funding also provided by the Queensland Government through Screen Queensland. Despite this, Communications Minister Paul Fletcher suggested in a budget announcement that the government had helped make the show. This claim was refuted by the Australian Children's Television Foundation (ACTF), which stated that it did not provide financial support for Bluey but only advocated for quality children's content and supported the show through endorsements and publicity.
The end credits of each Bluey episode state that it was "Produced with the Assistance of Screen Australia," indicating government funding but not ownership. It is not uncommon for children's shows to require government funding to get published, and other countries' shows often feature similar credits. However, the Australian government's attempt to associate itself with the show's success has sparked criticism and accusations of falsely claiming credit.
The show's global success has led to various branding deals, with BBC Studios owning the global distribution and merchandising rights. Bluey has become a lucrative franchise, with products ranging from toys and books to more unexpected items like headphones and baked beans. The show's popularity has also extended beyond children, with adults also engaging with the brand. BBC Studios' ability to leverage digital channels like YouTube and TikTok has been crucial in expanding Bluey's appeal across generations.
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Frequently asked questions
No, the Australian Government did not make Bluey. The show was created and written by Joe Brumm and produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia). It was co-commissioned by ABC Children's and BBC Studios Kids & Family. The Australian Government did, however, provide funding through Screen Australia and Screen Queensland.
Yes, the Australian Government provided funding for Bluey through Screen Australia and Screen Queensland.
Yes, the Australian Government, specifically Communications Minister Paul Fletcher, claimed to have helped make Bluey. However, this was disputed by the Australian Children's Television Foundation, which said it played no role in the show's creation or funding.
Yes, Bluey is an Australian show about a family of Australian Heeler dogs. It is produced in Brisbane, Queensland, Australia, and features Australian accents.























