Leslie Massey
Step One is an Australian company that produces bamboo underwear for men and women. The company was founded by Greg Taylor, who experienced chafing while hiking in New Zealand and subsequently developed the brand's signature UltraGlyde panel technology to minimise friction. Step One is committed to ethical and sustainable practices and is the first clothing and garment company in Australia to achieve end-to-end FSC® certification, partnering with the Forest Stewardship Council to promote zero deforestation, fair wages, and work environments, among other values.
| Characteristics | Values |
|---|---|
| Country | Australia |
| Type of company | Clothing and garment company |
| Type of products | Men's and women's underwear |
| Fabric used | Bamboo viscose |
| Other characteristics | Ethically made, anti-chafe, sweat-wicking, antibacterial, super soft |
| Certifications | First clothing company in Australia to achieve end-to-end FSC certification |
| Commitment | Zero deforestation, fair wage and work environments, plant and animal species protection, support local communities |
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What You'll Learn
Step One is an Australian company
The company has experienced significant success, capturing 60% of the Australian men's underwear market within four years of its launch. Step One's products are designed in Australia and feature anti-chafe and sweat-wicking technology, providing comfort and functionality to its customers. The company offers a range of styles for both men and women, including boxer briefs, trunks, body shorts, bikini briefs, and sportswear.
Step One's dedication to sustainability extends beyond certification. The company uses viscose derived from FSC-certified, sustainably grown, and managed bamboo. This production process minimises environmental impact without compromising on the softness and comfort of the underwear. Step One also prioritises transparency, ensuring that its customers are aware of its commitment to ethical and sustainable practices.
As a publicly listed company traded on the Australian Stock Exchange (ASX: STP), Step One has made a name for itself in the Australian clothing and garment industry. The company's success and dedication to sustainability have opened doors to new opportunities, with brands and influencers seeking to associate themselves with Step One's ethical and environmentally conscious practices. Step One's journey from a bedroom start-up to a publicly traded success story is a testament to its pioneering spirit and commitment to doing things the right way.
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They are the first Australian company to commit to the Fashion Forever Green Pact
Step One is an Australian company that produces bamboo underwear for men and women. The company was founded by Greg, who wanted to produce clothing ethically. Step One has become the first Australian company to commit to the Fashion Forever Green Pact, demonstrating its dedication to crafting garments sustainably and ethically.
The Fashion Forever Green Pact is an initiative by the Forest Stewardship Council (FSC) that calls on fashion and textile companies to reduce their impact on deforestation and biodiversity loss. The Pact is based on three actions that aim to build sustainability into the fashion industry's growing reliance on fibres and other forest-based materials. By joining the Pact, companies commit to responsible procurement policies and sustainable sourcing of 100% Forest Stewardship Council (FSC)-certified man-made cellulosic fibres (MMCFs) within a year of signing.
As a signatory to the Fashion Forever Green Pact, Step One ensures that every link in its supply chain, from the organic bamboo plantations to the fabric knitters, dyeing factories, waistband manufacturers, and compostable packaging providers, bears the FSC certification. This comprehensive certification guarantees that Step One products meet the highest standards of ethics and sustainability. The company champions important causes, such as eradicating child and forced labour, establishing fair working conditions, and ensuring equitable wages.
Step One's commitment to the Pact reflects its understanding that producing ethically is not just important but a necessity. The company's dedication to sustainability and social responsibility sets a precedent for other Australian companies, encouraging them to follow suit and drive industry-wide change towards a more sustainable and ethical future.
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They are also Australia's first clothing brand with FSC certification
Step One is an Australian clothing brand specialising in men's and women's underwear made from bamboo viscose. The company was founded by Greg Taylor, who was inspired to create an ethical business after experiencing chafing during a hike in New Zealand. Step One has become the first clothing and garment company in Australia to achieve end-to-end FSC® certification, awarded by the Forest Stewardship Council (FSC).
The FSC certification is a testament to Step One's commitment to sustainability and ethical practices. By partnering with the FSC, the company has made a pledge to zero deforestation, fair wages and work environments, protection of plant and animal species, and support for local communities. This certification ensures that every product adheres to the highest standards of ethics and sustainability, championing the eradication of child labour, the elimination of forced labour, the establishment of fair working conditions, and equitable wages.
Step One's bamboo viscose underwear is crafted with care for both the planet and its customers. The viscose is derived from bamboo, FSC-certified, sustainably grown and managed, ensuring the health and resilience of forests worldwide. The fabric is naturally antibacterial, sweat-resistant, and super soft. Step One's dedication to sustainability extends beyond the use of bamboo viscose, with compostable packaging and a commitment to minimising their environmental impact at every stage of production.
Achieving FSC certification was not without its challenges and costs. Step One invested over $1 million in the process, including audits and time invested. However, the company recognises the commercial benefits of this certification, particularly in appealing to consumers who increasingly value sustainability. The FSC certification has opened doors to new opportunities, with major brands and influencers seeking to associate themselves with Step One due to their ethical and sustainable practices.
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Their products are designed in Australia
Step One is an Australian company that designs and manufactures underwear made from bamboo viscose. The company was founded by Greg Taylor, who was inspired to create an ethical and sustainable business after experiencing chafing during a hike in New Zealand. Step One's products are designed in Australia and are known for their comfort and functionality, featuring anti-chafe panels and sweat-wicking technology. The company has a diverse range of products, including boxer briefs, trunks, boxer + fly, long johns, and a sports range.
Step One is committed to ethical and sustainable practices throughout its supply chain. The company is the first clothing and garment company in Australia to achieve end-to-end FSC® (Forest Stewardship Council) certification, ensuring zero deforestation, fair wages and work environments, protection of plant and animal species, and support for local communities. Step One's bamboo is organically grown in China without the use of pesticides, and the company is transparent about its production processes and sourcing of materials.
The company has experienced significant growth and success since its inception, evolving from a bedroom start-up to a publicly traded company listed on the Australian Stock Exchange (ASX) within just four years. Step One initially focused on men's underwear but has since expanded to include a comprehensive women's line, offering various styles such as body shorts, bikini briefs, full briefs, and G-strings.
Step One's dedication to sustainability and ethical practices has not only benefited the environment and workers in its supply chain but has also contributed to its commercial success. Consumers, especially younger generations, increasingly value sustainability, and Step One's commitment to doing things the right way has earned the trust of customers, influencers, and other brands. The company's profits rose by 44% to $12.4 million in the 12 months ended June 30, and its products are now sold in Australia, the UK, and the US, with a pair sold every eight seconds.
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The company was founded by Greg Taylor
Taylor was committed to making Step One a genuinely ethical business. He personally visited factories to source the perfect ethical production facilities, ensuring that the company's practices eradicated child labour, eliminated forced labour, established fair working conditions, and provided equitable wages. This commitment to ethics extended to sustainability, with Step One becoming the first clothing and garment company in Australia to achieve end-to-end FSC® certification. This certification attests to the company's dedication to zero deforestation, fair wages, and work environments, as well as the protection of plant and animal species.
Under Taylor's leadership, Step One expanded beyond men's underwear, introducing a comprehensive women's range that includes Body Shorts, Bikini Briefs, a seamless collection, and more. The company's success led to it becoming a publicly listed entity, traded on the Australian Stock Exchange (ASX: STP). Step One also captured 60% of the Australian men's underwear market, selling a pair every eight seconds in Australia, the UK, and the US.
Greg Taylor's journey with Step One exemplifies his dedication to creating a pioneering Australian clothing brand that prioritises both ethics and sustainability without compromising on product quality and comfort.
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Frequently asked questions
Yes, Step One is an Australian company that designs bamboo underwear for men and women.
Step One is the first clothing company in Australia to achieve end-to-end FSC® certification from the Forest Stewardship Council (FSC). This means that the company is committed to zero deforestation, fair wages and work environments, and supporting local communities.
Step One products are made from viscose derived from bamboo. The bamboo is organically grown in China without the use of pesticides and is FSC-certified.
Step One is committed to sustainability and minimizing its environmental impact. The company uses production processes that reduce water usage and packaging that is compostable.
Step One offers a full refund on the first opened and worn pair if customers are not satisfied with the product for any reason.
