Ruqayyah Snyder
Simpson is an Australian manufacturer of household appliances, founded in 1853 by Alfred M. Simpson, who migrated from London to South Australia in 1849. The company initially focused on labour-saving machinery and introduced various innovative products, including fire-proof safes, bedsteads, and gas stoves. Over time, Simpson expanded into the production of washing machines, with the locally-made Simpson automatic washing machine first produced in the 1940s, easing the burden of household chores for South Australians. Today, Simpson operates as a brand within the Electrolux Australia group, and while some products are still manufactured in Australia, others are imported from various regions, including Europe, China, and South-East Asia.
| Characteristics | Values |
|---|---|
| Year founded | 1853 or 1909 |
| Founder | Alfred M. Simpson |
| Place of origin | Adelaide, South Australia |
| Current ownership | Electrolux |
| Manufacturing locations | Australia, Europe, China, and South-East Asia |
| Products | Washing machines, dryers, refrigerators, freezers, ovens, cooktops, rangehoods, dishwashers, air conditioners, vacuum cleaners |
| Innovations | "Fluid drive" system, EZI Set control panel |
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What You'll Learn
Simpson's history and founder
Simpsons was founded in 1853 by Alfred M. Simpson (1805–1891), who had migrated from London to South Australia in 1849. Alfred Simpson was an innovator, introducing labour-saving machinery and new products such as fire-proof safes, bedsteads, japanned ware, colonial ovens, and gas stoves.
In 1963, Simpson merged with Pope Industries Ltd, which was originally established in Adelaide in 1925 as a sprinkler and irrigation company. After World War II, Pope Industries also began manufacturing washing machines and hand tools. The merged company, Simpson Pope Holdings Limited, was an innovative entity that pioneered the "fluid drive" system, borrowing much of its mechanical design influence from automotive technology.
In 1979, the company changed its name to Simpson Holdings Limited and went public. In 1986, Simpson merged with Email Limited, an industrial conglomerate specialising in refrigeration, electric meters, and metals distribution.
In 1999, the Email conglomerate was taken over and broken up, with the appliance business being acquired by Electrolux in 2000. Simpson became a brand within the Electrolux Australia group, with its famous name applied to washing machines manufactured overseas. Electrolux continues to use the Simpson brand name in Australia and New Zealand for a range of washing machines and dryers.
While Simpson's manufacturing plant was shut down in 2006, and production shifted to Electrolux factories, the Simpson brand remains a part of the Electrolux group, which is Australasia's leading household appliances company.
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Manufacturing locations
Simpson is a manufacturer of household appliances that was founded in 1853 by Alfred M. Simpson. Simpson manufactured many products for agricultural uses, and as the industry grew in South Australia, so did the family business. In the 1940s, Simpson began producing automatic washing machines, which eased the burden of weekly duties for South Australian housewives.
In 1909, the Simpson Company officially opened in Adelaide, South Australia, and enjoyed several decades of success and prosperity. In 1963, Simpson bought out Pope Industries Ltd, a manufacturer of sprinklers, irrigation equipment, washing machines, and air conditioners. Simpson Pope Holdings Limited was then formed. In 1979, the company changed its name to Simpson Holdings Limited.
In 1986, Simpson merged with Email Limited, a manufacturer of refrigeration products based in New South Wales. However, in 1999, the company was sold off in units, and the appliance manufacturing sector of Simpson Holdings was purchased by Electrolux, a Swedish appliance manufacturer based in Stockholm. Electrolux is Australasia's leading household appliance company and markets its products under various brands, including Simpson.
Some Electrolux products are manufactured in Australia, while others are imported from Europe, China, and Southeast Asia. Manufacturing in Adelaide continued until 2006. As of 2016, Electrolux still uses the Simpson brand name in Australia and New Zealand for a range of washing machines and dryers.
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Ownership changes
Simpson, an Australian manufacturer of household appliances, has undergone several ownership changes since its founding in 1853 by Alfred M. Simpson.
In 1963, Simpson, an innovative company that introduced labour-saving machinery, merged with Pope Industries Ltd, a manufacturer of washing machines, hand tools, and later, air-conditioning systems. This merger resulted in the formation of Simpson Pope Holdings Limited.
Simpson Pope Holdings Limited underwent another ownership change in 1979 when the company changed its name to Simpson Holdings Limited, becoming a listed public company.
In 1986, Simpson merged with Email Limited, an industrial conglomerate specialising in refrigeration, electric meters, and metals distribution. This merger integrated Simpson into a larger entity with diverse business interests.
The next significant ownership change occurred in 2000 when the Email conglomerate was taken over and broken up. The appliance business, including Simpson, was acquired by Electrolux. Electrolux is Australasia's leading household appliances company and markets its products under multiple brands, including Simpson. Under Electrolux, the Simpson brand was used for a range of washing machines and dryers in Australia and New Zealand until 2022, when they entirely stopped selling products under the Simpson brand name.
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Simpson's product range
Simpsons was founded in 1853 by Alfred M. Simpson, who had migrated from London to South Australia in 1849. Simpson was an innovator and introduced labour-saving machinery and new products such as fire-proof safes, bedsteads, japanned ware, colonial ovens, and gas stoves. In 1963, the company merged with Pope Industries Ltd, which was a manufacturer of washing machines, hand tools, and air-conditioning systems.
The Simpsons product range has evolved over time, with the company pioneering the "fluid drive" system, which borrowed from automotive technology. As of 2016, Electrolux uses the Simpson brand name in Australia and New Zealand for a range of washing machines and dryers.
The current Simpsons product range includes:
- Washing machines and dryers: Simpson offers a range of washing machines and dryers, leveraging its long history in the laundry appliance space.
- Refrigerators and freezers: As part of the Electrolux Group, Simpson markets refrigerators and freezers for both domestic and professional use.
- Ovens and cooktops: Simpson provides a range of ovens and cooktops, continuing its tradition of offering innovative cooking solutions.
- Rangehoods: Simpson's rangehoods complement its oven and cooktop offerings, providing ventilation solutions for kitchens.
- Dishwashers: Simpson also offers dishwashers as part of its appliance suite, catering to various household needs.
- Air conditioners: Building on its history with Pope Industries Ltd, Simpson continues to offer air conditioning systems, providing climate control solutions for its customers.
- Vacuum cleaners: Simpson's range of vacuum cleaners showcases its commitment to providing a comprehensive suite of household appliances.
In addition to its core appliance business, Simpson has also expanded its product range to include:
- Apparel: Simpson offers a range of clothing items, including t-shirts, hoodies, and sweatshirts, featuring the iconic Simpsons family and other characters from the show. These items provide a stylish way for fans to showcase their love for the iconic series.
- Collectibles: Simpsons offers figurines, posters, Funko Pop! toys, and limited-edition items that cater to collectors and fans who want to own a piece of Simpsons history.
- Home decor: Simpsons-themed mugs, blankets, wall art, and other home decor items bring the charm of Springfield into fans' homes, allowing them to surround themselves with memories of their favourite show.
- Accessories: Unique accessories such as keychains, bags, socks, and jewellery let fans subtly express their love for The Simpsons, showcasing their passion for the iconic series in their daily lives.
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The company's legacy
Simpson is a manufacturer of household appliances based in Adelaide, Australia. The company was founded in 1853 by Alfred M. Simpson, who migrated from London to South Australia in 1849.
Alfred Simpson was an innovator who introduced labour-saving machinery and new products such as fire-proof safes, bedsteads, japanned ware, colonial ovens, and gas stoves. The Simpson name became synonymous with the production of innovative ideas and labour-saving machines, including its range of white goods. In the 1940s, the locally made Simpson automatic washing machine eased the burden of weekly duties for South Australian housewives.
In 1963, Simpson merged with Pope Industries Ltd to form Simpson Pope Holdings Limited. Pope was originally a manufacturer of sprinklers and irrigation systems, but after World War II, it also began producing washing machines and hand tools. Simpson was an innovative company that pioneered the "fluid drive" system, which borrowed its mechanical design from automotive technology. In 1979, the company changed its name to Simpson Holdings Limited and became a listed public company.
In 1986, Simpson merged with Email Limited, an industrial conglomerate specialising in refrigeration, electric meters, and metals distribution. In 1999, the Email conglomerate was taken over and broken up, and the appliance business was acquired by Electrolux in 2000. Simpson then became a brand within the Electrolux Australia group, which is Australasia's leading household appliances company. Electrolux markets its products under various brands, including Simpson, and manufactures some products in Australia while importing others from Europe, China, and Southeast Asia.
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Frequently asked questions
Simpson is a brand within the Electrolux Australia group, which is Australasia's leading household appliances company. Electrolux markets its products under several brand names, including Simpson. Simpson washing machines are manufactured both in Australia and overseas in places like Europe, China, and South-East Asia.
The Simpson company was founded in Adelaide, South Australia, in 1853 by Alfred M. Simpson, who migrated from London to South Australia in 1849.
Simpson washing machines are known for their EZI Set control panel, which features easily identifiable icons and a time remaining display. The brand is also associated with innovative ideas and labour-saving machines.
In 1999, the Email conglomerate, which owned Simpson, was taken over and broken up. The appliance business was acquired by Electrolux in 2000, and manufacturing continued in Adelaide until 2006.
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