Damon Mcknight
Rice Bubbles, known as Rice Krispies in the US, is a popular breakfast cereal made by Kellogg's. While Kellogg's Rice Bubbles is not gluten-free in Australia, the company launched a gluten-free version of Rice Krispies in the US in 2011. This version eliminates barley malt, the source of gluten in the original recipe, and is made with whole grain brown rice. While Kellogg's Australia stated that there were no immediate plans to introduce a gluten-free Rice Bubbles in Australia at the time, they left the possibility open if there was strong consumer demand.
| Characteristics | Values |
|---|---|
| Gluten-free | No |
| Nutritional value | High in carbohydrates, low in fat, no preservatives, no artificial colours or flavours, contains 6 vitamins and minerals |
| Ingredients | Whole white rice (91%), sugar, salt, barley malt extract, minerals (iron, zinc oxide), vitamins (niacin, riboflavin, vitamin B6, folate) |
| Availability in Australia | Currently available in Australia, but not in a gluten-free version |
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What You'll Learn
Kellogg's Rice Bubbles in Australia are not gluten-free
Kellogg's Rice Bubbles, a popular breakfast cereal in Australia, is not gluten-free. While the cereal is made from puffed grains of whole white rice, it also contains barley malt extract, which is a source of gluten. This means that Rice Bubbles are not a suitable option for individuals with coeliac disease or those following a gluten-free diet.
In 2011, Kellogg's launched a gluten-free version of its Rice Krispies cereal in the United States, which is known as Rice Bubbles in Australia. This gluten-free version eliminates barley malt and is made with whole grain brown rice instead. However, at the time, a spokesperson from Kellogg's Australia stated that there were no immediate plans to launch a gluten-free Rice Bubbles in Australia, citing a lack of strong consumer demand.
The original Kellogg's Rice Bubbles sold in Australia do contain gluten, as indicated on the product packaging and confirmed by the company's website. This information is essential for individuals with gluten intolerance or coeliac disease who must avoid gluten-containing foods. While Rice Bubbles are not a gluten-free option, there are alternative breakfast cereals available in Australia that cater to those with gluten sensitivity.
Some consumers have expressed their desire for a gluten-free version of Rice Bubbles in Australia, particularly those with coeliac disease or gluten intolerance. They have requested that Kellogg's consider introducing a gluten-free option to provide more variety and normality in their dietary choices. However, as of 2011, Kellogg's Australia has not announced any plans to launch a gluten-free Rice Bubbles locally.
It is important to note that while Kellogg's Rice Bubbles in Australia are not gluten-free, the company does offer a range of other gluten-free products. Additionally, there are alternative gluten-free breakfast cereals available in the Australian market, providing options for those who need or prefer a gluten-free diet.
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Kellogg's Gluten-Free Rice Krispies are available in the US
Kellogg's Rice Bubbles, known as Rice Krispies outside of Australia, are not gluten-free in Australia. However, Kellogg's does offer gluten-free Rice Krispies in the US. This product was launched in 2011 to meet the demands of the gluten-free community, particularly parents who wanted more affordable food options for their families.
The gluten-free version of Rice Krispies is made in a separate, specialized facility, ensuring that each batch is tested and guaranteed to be gluten-free. This cereal is made with whole grain brown rice and eliminates barley malt, the source of gluten in the original recipe. It provides 120 calories per serving, with less than 1 gram of sugar, 1 gram each of fat and fiber, 3 grams of protein, and 190 milligrams of sodium.
Kellogg's Rice Krispies Gluten Free Cereal is available for purchase in the US through various retailers, including Amazon and Instacart. Amazon offers the imported Canadian version of the product, while Instacart provides delivery, curbside pickup, and in-store pickup options for the cereal.
While there have been calls for Kellogg's to introduce a gluten-free version of Rice Bubbles in Australia, the company has stated that there are currently no plans to do so. They have, however, expressed openness to the idea if there is strong demand from Australian consumers.
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Gluten-free alternatives to Rice Bubbles in Australia
Kellogg's Rice Bubbles, a popular breakfast cereal in Australia, is not gluten-free. However, in 2011, Kellogg's launched a gluten-free version of its Rice Krispies cereal in the US, known as Rice Bubbles in Australia. While Kellogg's Australia initially stated that there were no plans to launch a gluten-free Rice Bubbles locally, they have since introduced a gluten-free option endorsed by Coeliac Australia. This cereal is made from puffed grains of whole white rice, providing a nutritious and fun option for children and adults.
For those seeking alternatives, Nature's Path offers an organic, whole-grain crispy rice brown rice cereal that is gluten-free and available online through Australian health stores like Sunnybrook. This product provides a tasty wholegrain crunch and is produced in a facility that is free from peanuts, tree nuts, and soy. It is a great option for those seeking a gluten-free breakfast choice or adhering to a healthy diet.
Additionally, some individuals have expressed their desire for more gluten-free options from Kellogg's Australia, specifically requesting gluten-free Rice Bubbles and Coco Pops. While Coles has stated that they believe they have a sufficient range of gluten-free breakfast options, some customers have urged Kellogg's to lead the market and introduce more gluten-free varieties to Australia.
In summary, while Kellogg's Rice Bubbles in Australia did contain gluten initially, a gluten-free version has been introduced. Nature's Path also offers a gluten-free crispy rice cereal, providing consumers with alternatives that cater to their dietary needs and preferences. With increasing demand for gluten-free options, it is likely that more companies will respond by expanding their product ranges to accommodate these requests.
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Kellogg's Australia's response to gluten-free Rice Bubble demands
In 2011, Kellogg's Company announced the launch of its first-ever gluten-free cereal, Rice Krispies Gluten Free, in the US, known as Rice Bubbles in Australia. At the time, a spokesperson from Kellogg Australia stated that there were no immediate plans to introduce a gluten-free variant of Rice Bubbles in Australia, but they were open to the idea if there was strong consumer demand.
Initially, Kellogg Australia faced some challenges in responding to the demands for gluten-free Rice Bubbles. One challenge was the potential lack of demand, as indicated by comments from retailers like Coles, who felt they already offered a sufficient range of gluten-free breakfast options. However, there were also strong requests from consumers, particularly those with gluten intolerance and coeliac disease, who desired more affordable and tasty gluten-free options.
In response to the mixed signals about demand, Kellogg Australia eventually decided to introduce a gluten-free version of Rice Bubbles in Australia. This decision was likely influenced by the success of the US launch and the growing awareness of gluten intolerance and coeliac disease in Australia. By launching gluten-free Rice Bubbles, Kellogg's Australia demonstrated its commitment to meeting the diverse dietary needs of its consumers.
The gluten-free Rice Bubbles in Australia are made from puffed grains of whole white rice, just like the original version, but without the barley malt that contains gluten. The gluten-free variant maintains the fun and nutritious qualities of the original cereal while being low in fat and containing no preservatives, artificial colours, or flavours. It is endorsed by Coeliac Australia and is suitable for vegans.
Kellogg's Australia's introduction of gluten-free Rice Bubbles shows their responsiveness to consumer demands and their commitment to providing inclusive and healthy breakfast options for all Australians. This move has likely been well-received by those with gluten intolerance and coeliac disease, expanding their breakfast choices and allowing them to enjoy a beloved cereal without worrying about gluten.
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Nutritional information for Kellogg's Rice Bubbles
Kellogg's Rice Bubbles are made from puffed grains of whole white rice (91%), sugar, salt, barley malt extract, and minerals like iron and zinc oxide. They also contain vitamins such as niacin, riboflavin, vitamin B6, and folate. While Rice Bubbles are low in fat and free from preservatives, artificial colours, and flavours, they contain gluten and may also contain wheat, peanuts, and tree nuts.
Rice Bubbles are marketed as a nutritious breakfast option for children, providing six essential nutrients and a good source of carbohydrates. The cereal is suitable for vegans and those on a FODMAP diet.
In terms of nutritional value, Rice Bubbles are low in sugar, with only 8.4g per 100g, which is considered moderate. They are also low in saturated fat, with 0.2g per 100g, typical for a breakfast cereal. However, they are high in sodium, with 420mg per 100g, significantly higher than most other cereals.
The multigrain berry flavour of Rice Bubbles contains 140mg of sodium per 100g, which is lower than similar cereals like Vita Brits (395mg per 100g) and Uncle Tobys Vanilla O's (285mg per 100g). The protein content is 7.4g per 100g, which may be beneficial for some families, although most Australian children already meet or exceed their protein requirements.
While Kellogg's has launched a gluten-free version of Rice Bubbles in the US, known as Rice Krispies, there are no current plans to introduce a gluten-free option in Australia due to a reported lack of demand. However, some consumers have expressed a strong desire for a gluten-free version, especially for those with coeliac disease or gluten intolerance.
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Frequently asked questions
No, Kellogg's Rice Bubbles are not gluten-free in Australia. However, there is a gluten-free version of Rice Bubbles, known as Rice Krispies, available in the US.
Yes, Nature's Path offers a gluten-free crispy rice brown rice cereal that is available online at Sunnybrook Health Store.
While there were no initial plans to launch a gluten-free version of Rice Bubbles in Australia, Kellogg's has stated that they are open to the idea if there is strong consumer demand.
You can contact Kellogg's Australia through their website or social media pages to express your interest in a gluten-free version of Rice Bubbles.
