
Australia has implemented various measures to reduce smoking rates, including graphic health warnings on cigarette packets. However, these warnings have lost their impact over time, and Australia is now considering more stringent measures to further decrease smoking rates. One of the proposed measures is banning menthol cigarettes, which have been linked to increased quitting rates in countries like Canada. Australia is also exploring other initiatives, such as standardising cigarette pack sizes and filters and banning misleading terms and additives. While the country is not adopting New Zealand's approach of banning cigarette sales to those born after a certain year, it aims to reduce daily smoking rates to less than 10% by 2025 and 5% by 2030.
| Characteristics | Values |
|---|---|
| Menthol cigarettes banned in Australia | Yes |
| Date of ban | 2023 |
| Other measures | Ban on flavoured "crushballs", Standardisation of cigarette paper colour, Standardisation of pack size and filters, Ban on terms like "light" and "organic" in brand names, Ban on vaping products, Ban on online advertising, Ban on appealing names for products, Ban on additives in cigarettes and vapes, Updated graphic warnings on packaging, Pack inserts providing "how to quit" information, Warnings on individual cigarette sticks |
| Aim of the measures | Reduce appeal of smoking, Reduce youth smoking, Encourage quitting, Reduce harm caused by tobacco and vaping products, Improve transparency of tobacco company activities, Achieve Australia's National Tobacco Strategy goals |
| Comparison with other countries | Australia's measures do not go as far as New Zealand and the UK in banning cigarette sales to the next generation, but Australia leads in action on e-cigarettes and vaping |
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What You'll Learn

Menthol cigarettes are to be banned in Australia
Smoking is the leading cause of preventable death and disability in Australia, killing more than 50 people every day. In recognition of this, the Australian government has introduced a range of tobacco control reforms. One of these reforms is the banning of menthol cigarettes.
Menthol cigarettes are set to be banned in Australia as part of a federal clampdown on tobacco smoking. The aim of this ban is to further drive down smoking rates. Health Minister Mark Butler has stated that he wants the proportion of daily smokers to be below 5% by the end of the decade. Currently, the proportion of daily smokers in Australia is 12%, down from previous years.
The menthol cigarette ban is part of a wider package of measures that includes adding warnings to individual cigarette sticks, banning all flavour additives in cigarettes, and updating graphic health warnings. These measures are designed to reduce the appeal of smoking and encourage quitting. For example, cigarettes may be sold in unattractive colours, such as "slimy green" or "faecal yellow-brown", and terms like "light" and "organic" will be banned from brand names.
Australia's new legislation is influenced by the success of similar measures in other countries. For instance, when Canada banned menthol cigarettes in 2017, this led to an increase in quitting among menthol cigarette smokers. However, Australia has not followed New Zealand's approach of banning the sale of cigarettes to anyone born after 2008. Instead, the Australian government has stated that it will monitor the impact of smoking bans imposed by New Zealand and the UK.
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Cigarette packaging will be standardised
Australia is taking a series of measures to curb tobacco consumption and protect its citizens from the harmful effects of tobacco and vaping products. The country aims to reduce the national smoking rate to less than 10% by 2025 and 5% or less by 2030.
One of the key measures being implemented is the standardisation of cigarette packaging. The size of cigarette packets will be standardised, addressing the issue of "vogue" cigarettes marketed towards young people. This move is part of a comprehensive package of tobacco control reforms aimed at reducing the appeal of smoking and presenting it as unambiguously harmful.
The Australian government has recognised the creative and cunning marketing tactics employed by the tobacco industry, with Health Minister Mark Butler stating that "big tobacco" has become increasingly sophisticated in promoting their products since the introduction of plain packaging laws. The standardisation of pack size and filters will limit the ability of tobacco companies to use gimmicks and misleading marketing to attract consumers, especially the youth.
Additionally, the government will prohibit the use of certain terms in brand names, such as "light" and "organic", to further restrict misleading tobacco advertising. The legislation will also ban flavour additives, specifically menthol, which has been shown to reduce the appeal of smoking and increase quitting rates when banned in other countries like Canada.
These measures are designed to reduce the appeal of smoking, discourage experimentation among young people, and empower current smokers to quit. By standardising cigarette packaging and eliminating misleading marketing tactics, Australia aims to reclaim its position as a global leader in tobacco control and take a bold stance against the destructive nature of the tobacco industry.
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Graphic health warnings will be updated
Graphic health warnings on cigarette packets were introduced in Australia 16 years ago. While these warnings encouraged some people to quit smoking, they have lost their initial impact. As part of a new comprehensive package of tobacco control reforms, the Australian government will update and improve these graphic warnings. The warnings will be refreshed with new and more varied content.
The new measures will also include putting warnings on individual cigarette sticks, which no other country has done before. It is not yet clear what these warnings will say. However, the warnings will be in addition to the existing requirement for graphic images and health warnings on cigarette packets.
The Australian government is also considering other measures to reduce smoking rates, such as banning menthol cigarettes, standardising the size of cigarette packets, and limiting the use of appealing names for products. These measures aim to reduce the appeal of smoking and make it less accessible, particularly to young people.
The government aims to reduce the national smoking rate to less than 10% by 2025 and 5% or less by 2030. By implementing these measures, Australia hopes to achieve these goals and protect its citizens from the harmful effects of tobacco use.
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Cigarette additives will be banned
Australia is taking significant steps to curb tobacco consumption and its harmful effects on public health. As part of this effort, the country is set to ban menthol cigarettes and implement comprehensive tobacco control measures. Among these measures is the ban on cigarette additives, which aims to reduce the appeal of smoking and protect Australians from the harmful effects of tobacco products.
The decision to ban cigarette additives, including menthol, is a crucial aspect of Australia's tobacco control strategy. Menthol is a flavouring agent added to cigarettes to enhance their taste and provide a cooling sensation when smoked. By banning menthol and other additives, the Australian government aims to make cigarettes less appealing, particularly to young people who may be more susceptible to the allure of flavoured tobacco products.
The ban on cigarette additives is expected to have a significant impact on public health. Menthol cigarettes, for example, have been linked to increased smoking initiation and higher rates of nicotine addiction. By removing these additives, the Australian government hopes to reduce the attractiveness of smoking, making it less likely for individuals to start smoking and providing current smokers with additional motivation to quit.
Additionally, the ban on additives is part of a broader strategy to address the marketing tactics of the tobacco industry. Tobacco companies have been known to use attractive packaging, appealing flavourings, and other gimmicks to promote their products and target vulnerable populations, including youth. By banning additives, standardising packaging, and prohibiting misleading terms in brand names, Australia aims to limit the industry's ability to market their products deceptively.
The Australian government's decision to ban cigarette additives, including menthol, is a bold step towards improving public health and addressing the harmful effects of tobacco consumption. By reducing the appeal of smoking, particularly among youth, and providing clear health warnings, this measure is expected to contribute to a significant decline in smoking rates nationwide. This ban aligns with the country's commitment to fulfilling its obligations under the World Health Organization Framework Convention on Tobacco Control and achieving the goals outlined in the National Tobacco Strategy.
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Australia could follow NZ's tobacco control policies
Australia is set to ban menthol cigarettes and put taglines on every cigarette as part of a federal clampdown on tobacco smoking. The country aims to reduce daily smoking rates to less than 10% by 2025 and below 5% by the end of the decade. While this is a significant step, Australia could go further by adopting policies similar to those in New Zealand.
New Zealand has implemented a "Tobacco Moonshot" strategy, aiming to rapidly phase out tobacco smoking. This includes making cigarettes non-addictive, greatly reducing the number of tobacco retailers, and creating a smoke-free generation by prohibiting anyone born after 2008 from ever purchasing cigarettes. These measures were developed in close consultation with Māori leaders and will affect everyone equally, addressing pervasive inequities in smoking rates.
Australia could consider a similar approach, as advocated by Coral Gartner, the director of the Tobacco Endgame Research Centre. A total ban on cigarettes would allow retailers to prepare for the product's removal and put cigarettes on par with other deadly and addictive substances. Additionally, Australia could adopt measures to standardise cigarette paper colour, pack size, and filters, as well as ban misleading terms and gimmicks used by tobacco companies to promote their products.
Furthermore, addressing the rising problem of vaping among young people is crucial. Australia can build on its current review of nicotine vaping product regulations by applying tobacco advertising bans to vaping products, reducing their inappropriate promotion to youth.
By following New Zealand's comprehensive approach and implementing additional measures, Australia can make significant strides towards eradicating the harms caused by smoking and creating a healthier future for its citizens.
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Frequently asked questions
Yes, menthol cigarettes are banned in Australia.
Health warnings will be added to individual cigarettes, and the size of cigarette packets will be standardised.
The aim is to reduce the appeal of smoking and encourage quitting. Australia has a target to reduce the national smoking rate to less than 10% by 2025 and 5% or less by 2030.
Canada banned menthol cigarettes in 2017. New Zealand and the UK have also implemented stricter tobacco control measures, including banning the sale of cigarettes to anyone born after a certain year.
Other additives such as methanol are being banned from cigarettes and vapes. Flavoured "crushballs" inserted into filters and bonus cigarettes in packs are also being prohibited.











































