Damon Mcknight
Century Batteries is an Australian company that manufactures iconic blue and yellow batteries. It is the oldest and most recognised battery manufacturer in Australia and New Zealand. The company was founded in 1928 and has been designing and building its batteries in Australia for almost 100 years. Century Batteries employs over 600 people and contributes over $100 million to the local economy annually. The company's batteries are designed to handle the harsh conditions of Australia, such as the extreme heat experienced during the summer.
| Characteristics | Values |
|---|---|
| Years in operation | Since 1928 |
| Place of origin | Sydney suburb of Alexandria |
| Number of employees | Over 600 |
| Investment in the local economy | Over $100 million annually |
| Percentage of locally sourced components | Over 98% |
| Battery colour | Blue and yellow |
| Warranty | Comprehensive nationwide |
| Battery Finder | Available online |
| Online battery training program | Available |
| Support of Australian media landscape | Active |
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What You'll Learn
- Century Batteries have been designed and built in Australia since 1928
- The batteries are tailored to suit particular applications and Australian conditions
- Century Batteries employs over 600 people and puts over $100 million back into the local economy annually
- The company offers resellers a comprehensive online battery training program
- Century Batteries is the Official Battery of the Repco Supercars Championship
Century Batteries have been designed and built in Australia since 1928
Century Batteries is now Australia and New Zealand's oldest and most recognised battery manufacturer, employing over 600 people and putting over $100 million back into the local economy each year. The company has expanded across the country, operating in Victoria, South Australia, and Western Australia.
The benefits of designing and building batteries in Australia are twofold. Firstly, the batteries can be tailored to suit particular applications and designed to handle the harsh conditions that Australia is famous for. For example, a marine battery must withstand the repeated pounding of rough seas, while a 4x4 battery must cope with the sweltering heat under the bonnet in remote areas. Secondly, by manufacturing batteries in Australia, Century has a more consistent supply of locally held stock throughout the year, which has been especially important during the recent pandemic.
Century Batteries are perhaps most recognisable by their iconic blue and yellow design. They have been the Official Battery of the Repco Supercars Championship since 2019, and their broader team is active in the Australian media landscape, supporting several high-profile personalities and organisations.
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The batteries are tailored to suit particular applications and Australian conditions
Century Batteries have been designing and building their iconic blue and yellow batteries in Australia for almost 100 years. The company was founded in 1928 when Century Storage Battery Co Ltd opened its manufacturing facility in the Sydney suburb of Alexandria.
Century Batteries are tailored to suit particular applications and Australian conditions. For instance, a marine battery must be able to withstand the repeated pounding of rough seas, while a 4x4 battery needs to handle the sweltering heat under the bonnet on a hot summer's day in remote areas of the country. This refinement has been achieved through decades of local product testing and development.
The company's Australian manufacturing facility employs over 600 people and contributes over $100 million to the local economy annually. Century Batteries sources over 98% of the components for its locally built battery range from Australian suppliers. The company also has a network of 34 distribution centres across the country, ensuring a consistent supply of locally held stock.
Century Batteries is committed to supporting Australian businesses and customers. The company offers resellers a comprehensive online battery training program, updated with the latest battery technology and information. Additionally, Century's 'Battery Finder' portal enables users to quickly choose the right battery for their vehicle, providing fitment instructions and time estimates. Century Batteries also offers a nationwide warranty, ensuring that customers have access to local support and assistance wherever they travel in Australia.
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Century Batteries employs over 600 people and puts over $100 million back into the local economy annually
Century Batteries is an Australian company that has been designing and manufacturing its iconic blue and yellow batteries in the country for over 90 years. The company was founded in 1928 when Century Storage Battery Co Ltd opened its manufacturing facility in the Sydney suburb of Alexandria. Since then, Century Batteries has expanded its operations to Victoria, South Australia, and Western Australia. The company currently employs over 600 people and puts over $100 million back into the local economy annually.
Century Batteries' local presence in Australia offers several advantages. The company can design batteries that are tailored to specific applications and can withstand the harsh Australian conditions. For example, a marine battery must be able to handle the repeated pounding of rough seas, while a 4x4 battery must endure the extreme heat under the bonnet in remote areas. This level of refinement can only be achieved through decades of local product testing and development.
Century's Australian manufacturing facility also ensures a consistent supply of locally held stock throughout the year. This is particularly important in light of recent events, such as the pandemic, which have disrupted global supply chains. Century's network of 34 distribution centres across the country further enhances its ability to supply customers with locally made products.
The economic impact of Century Batteries extends beyond the direct employment of over 600 people. The company sources over 98% of the components for its locally built battery range from Australian suppliers, contributing to the local economy and supporting other Australian businesses. Century's support for Australian-made products has been recognised by consumers, with many stating that they are willing to pay more to support local businesses and the Australian economy.
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The company offers resellers a comprehensive online battery training program
Century Batteries have been designing and manufacturing their iconic blue and yellow batteries in Australia for over 90 years. The company was founded in 1928 when Century Storage Battery Co Ltd opened its first manufacturing facility in the Sydney suburb of Alexandria. Since then, Century Batteries has expanded its operations across Australia and is recognised as the country's oldest and most established battery manufacturer.
The company's Australian roots and manufacturing facilities offer several advantages. Firstly, they enable Century Batteries to tailor their products to suit specific applications and Australian conditions. For example, a marine battery must withstand the rough seas off the Australian coastline, while a 4x4 battery must handle the extreme heat under the bonnet in remote areas. This level of refinement is made possible through decades of local product testing and development.
Secondly, local manufacturing ensures a consistent supply of stock throughout the year. Century Batteries' network of 34 distribution centres across Australia means that they can provide prompt and efficient support and assistance to their customers. This is further enhanced by their comprehensive nationwide warranty, which guarantees local support no matter where their customers are in the country.
To support businesses in staying up-to-date with advancements in the automotive industry, Century Batteries offer resellers a comprehensive online battery training program. This program is regularly updated with the latest battery technology and training information, ensuring that workshops have access to the most current knowledge and skills in the battery space.
The online battery training program also includes Century's 'Battery Finder' portal, a valuable tool that helps users quickly select the right battery for any vehicle. It even provides fitment instructions and a time estimate for the work, enabling users to provide quick and accurate quotes to their customers. By offering this comprehensive training program, Century Batteries empowers resellers with the knowledge and tools necessary to succeed in the automotive arena.
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Century Batteries is the Official Battery of the Repco Supercars Championship
Century Batteries has been designing and building its iconic blue and yellow batteries in Australia since 1928. The company, which employs over 600 people and puts over $100 million back into the local economy every year, is committed to supporting the Australian economy and sourcing local components for its products.
As part of the partnership, Century Batteries will continue to have naming rights for several broadcast and digital assets, including the Supercars’ Chopper Cam and Race Previews, as well as virtual and track signage across the entire Championship.
Andrew Bottoms, Century Batteries Automotive Marketing Manager for Australia and New Zealand, expressed his enthusiasm for the partnership: “We’ve loved our six years of being the Official Battery of the Repco Supercars Championship, a partnership that continues to perform extremely well across Australia and New Zealand. ”
The partnership between Century Batteries and the Repco Supercars Championship is a powerful combination that benefits both parties. Century Batteries gains exposure and strengthens its brand presence in the heartland of Australian and New Zealand motorsport, while the Championship receives valuable support and a demonstration of Century Batteries' commitment to the sport.
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Frequently asked questions
Yes, Century Batteries have been designing and building their iconic blue and yellow batteries in Australia since 1928.
Century Batteries are designed and made in Australia so they can be tailored to suit particular applications and handle the harsh Australian conditions. Being made in Australia also means that Century has a more consistent supply of locally held stock throughout the year.
Century Batteries employs over 600 people and puts over $100 million back into the local economy every year.
