
In Australia, 1300 numbers are not toll-free. While these numbers are free for customers to call from anywhere in Australia, the cost of the call is split between the number owner and the caller. Calls made to a 1300 number from a mobile phone vary in cost and depend on the caller's mobile service provider. Toll-free numbers in Australia are referred to as 1800 numbers, which are free for customers to call and allow businesses to encourage more customers to call, resulting in a higher call volume.
| Characteristics | Values |
|---|---|
| Number type | Local rate |
| Call charges | Not toll-free; charges split between caller and number owner |
| Call origin | Can be dialled from overseas, but may not be completed |
| Number owner | Must be a business |
| Number provider | Many providers available, including Global Call Forwarding, Alltel, Zintel, Koala Calling, and Arrow Voice & Data |
| Cost to business | Setup fee and monthly recurring costs |
| Activation time | 1 business day |
| Number appearance | Smartnumbers are easier to recall, spell words, or include repetitive digits |
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What You'll Learn

1300 numbers are not free to call from mobiles
In Australia, 1300 numbers are premium business phone numbers used by over 30,000 businesses. They are not free to call from mobiles, and the cost of the call is split between the number owner and the caller. The charges for calling a 1300 number from a mobile phone vary depending on the caller's mobile service provider.
The only Australian phone number that is always free to call from a mobile is a freephone 1800 number. 1800 numbers are toll-free, whereas 1300 numbers are premium-rate numbers. This means that while it is free for customers to call 1800 numbers, they may be charged a fee for calling 1300 numbers.
The cost of calling a 1300 number from a mobile phone in Australia depends on the caller's mobile plan and phone supplier. Most mobile users with an unlimited plan can usually call a 1300 number free of charge. However, some mobile plans from providers like Telstra charge up to 40 cents per call. Therefore, it is recommended to check with your mobile number supplier directly to confirm if you will be charged for calling a 1300 number.
When calling a 1300 number from outside Australia, it is recommended to use a landline as mobile costs tend to be much higher. The fees for calling a 1300 number from overseas vary depending on the provider and whether the call is made from a mobile or landline. Australian mobile phones using international roaming will pay according to their provider's roaming charges.
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Toll-free 1800 numbers are more suitable for businesses with high inbound call volumes
In Australia, toll-free numbers are known as 1800 numbers. These numbers are 10-digit numbers that allow customers to call a business without incurring any charges. This is particularly beneficial for businesses with a high volume of inbound calls, such as customer service centres, consumer hotlines, charities, and multi-site companies.
Toll-free 1800 numbers offer a convenient way for customers to contact a company, eliminating financial barriers and long-distance call charges. This is especially useful for global businesses that need to provide international customers with a cost-free method of communication. By offering a toll-free number, businesses can encourage more customers to reach out and improve their overall customer experience.
Additionally, 1800 numbers can enhance brand awareness and credibility. They are often associated with large, international enterprises, and having one can help solidify a professional image. This demonstrates that a business values customer interaction and support.
Toll-free 1800 numbers also provide businesses with additional benefits when integrated with customer service software. This includes AI assistance for agents, real-time reporting, robust customer profiles for personalised conversations, and help centres to deflect phone conversations. For instance, Zendesk offers an IVR solution that interacts with customers through prompts and options, routing calls to the most suitable agent or providing self-service options.
Overall, while there are costs associated with using a toll-free number, they can be highly advantageous for businesses with high inbound call volumes. By encouraging more customers to call, businesses can improve their customer service and enhance their professional image.
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1300 numbers can be dialled from overseas
While 1300 numbers are designed for local Australian communications, they can be dialled from overseas. However, the success of these calls depends on various factors, including the caller's country and their telecommunication provider's capabilities. Countries like the United States, the United Kingdom, New Zealand, Hong Kong, and Singapore frequently support calls to Australian 1300 numbers, while others, like those in South America, may have lower call completion rates.
To dial a 1300 number from overseas, callers must first dial their international access code, followed by Australia's country code, '61', and then the 10-digit 1300 number, omitting the first zero. For example, the dialling format from the UK would be 00-61-1300-XXX-XXX. The cost of these calls will depend on the local network rates and the fees set by the caller's service provider.
Due to varying technological and network capabilities, there is no guarantee that calls to 1300 numbers from overseas will always be successful. As such, businesses may want to consider alternative options, such as Voice over Internet Protocol (VoIP) numbers or Direct In Dial (DID) numbers, to enhance their global reach and ensure they can stay connected with international clients.
To improve the likelihood of successful international calls, businesses should research the specific telecommunications landscape of their target countries and prominently display clear dialling instructions on their websites, social media platforms, and other customer-facing materials. By adopting these best practices, businesses can optimise their global communications strategies and leverage technological advancements to maintain a competitive edge in the global market.
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1300 numbers are not to be used to originate calls
In Australia, 1300 numbers are 10-digit nationwide numbers that allow callers to be charged at a local rate from any Australian phone line, including mobiles. They are purchased and used by businesses to allow customers to contact them easily. However, 1300 numbers are not to be used to originate calls. In other words, they can only be used for incoming calls and not for making outbound calls.
This restriction on 1300 numbers is due to regulations affecting outbound calling capabilities on specific types of Australian phone numbers. These regulations apply to numbers starting with +61 13, +61 1300, +61 1800, or +61 1900. Carriers and carriage service providers are expected to block any call originating from these number ranges to reduce the potential for scam calls.
As a result, businesses using 1300 numbers for outbound calls will likely have their calls blocked. To overcome this restriction, businesses can consider alternative solutions such as using a SoftPhone, which provides a virtual number capable of both inbound and outbound calls on any device, including mobiles and laptops.
It is important to note that while 1300 numbers are not toll-free, their toll charges are relatively affordable for callers. Callers are charged at a local call rate, which is determined by their telephone provider. On the other hand, 1800 numbers are known as toll-free numbers in Australia, allowing callers to contact a business without incurring any charges.
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1300 numbers are easy to get in Australia
1300 numbers are not toll-free in Australia. Instead, they are local-rate numbers, which means that the cost of a call is shared between the caller and the business. However, 1300 numbers are still a great option for businesses as they are more memorable than a standard phone number and make a business appear more professional and established.
Getting a 1300 number in Australia is a straightforward process. Firstly, you can contact a trusted provider like 1300 Numbers Australia to get your number connected and set up your account. You can then check the availability of your desired 1300 number and proceed to purchase it. Once you have paid for your 1300 number, you have gained the rights to use that number.
It is important to note that the Australian government retains ownership and control over all 1300 numbers issued. When you request to buy a 1300 number from the government website, you secure the rights to use the number in a specific geographic area. If you select a number from the pool of available numbers, you are securing a Normal Issue 1300 number, which gives you the right to use the number for as long as you are hosted on their monthly service plans.
Alternatively, you can purchase a 1300 Smartnumber or phoneword, which grants you the right to sell or lease the number to a third party. However, the phone number is only activated when you connect it with a specialist telco provider. Some providers may offer to lease a 1300 number on a fixed monthly plan, but it is important to carefully consider this option as you may incur unnecessary monthly costs.
Overall, 1300 numbers are easy to obtain in Australia and can be a valuable tool for businesses looking to establish a professional presence and attract customers from outside their local area.
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Frequently asked questions
No, 1300 numbers are not toll-free in Australia. While 1300 numbers are free for customers to call from anywhere in Australia, the cost of the call is split between the number owner and the caller.
The cost of calling a 1300 number in Australia depends on the caller's mobile service provider. Some providers offer three pricing categories, with prices varying based on the memorability of the number.
You can obtain a 1300 number for your business in Australia by finding a 1300 number provider and signing up. The activation process can be completed within one business day. Some popular 1300 number providers in Australia include Global Call Forwarding, Alltel, Zintel, Koala Calling, and Arrow Voice & Data.
















